Coulisse

Of all the things that we learned about this week, I found the “stealth advertising” the most interesting . . . and amusing. What the advertisers do is they get someone to go out, find the “coolest” kid in a community, and get them to use their product like clothes or shampoo, thus creating a “buzz.”  They pressure others into buying the item and it spreads on and on. The amusing thing is that there are some “bad apples”, like kids that aren’t pressured into buying clothes that the “cool people” wear. Those kids are the thing that probably drives the companies insane. So have a little fun and don’t be pressured into buying clothes that are “in”, just for the fun of companies pulling their hair out, trying to figure out what they’re doing wrong.