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November 18, 2007

Marketing to Kids

Filed under: Uncategorized — one21 @ 9:45 am

The main idea of the article was to point out what advertising to children as young as 6 months old does. First of all, companies are using Shrek to advertise their items, but at the same time, telling kids to exercise an hour a day, so being entirely hypocritical. Then all these ads are also giving kids the wrong message; “It’s not about who you are but what you have.” Though, what I found interesting was that there’s more power in the hands of the Federal Trade Commission to regulate advertising to an adult rather than a child– something rather insensible.



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