Coulisse

Advertisers for products for a certain age group want to know how to get their targeted age group to buy the product. So they hire the one and only psychologists whose job is to find these persuasive motives, to get their product flying off the shelves. They build “brand name loyalty” by placing logos of their company and place them around youngsters. Like Care Bear worksheets for instance, or even toy trucks with a Chevy logo on it. This is so that they build familiarity with those brands and buy them because they’re so familiar.

Buzz marketing, also known as Stealth Marketing or Street Marketing, is when advertisers seek out the coolest kids in a community and get them to wear their product, or so creating a buzz about it.

Movies that are rated “Restricted” have commercials.  The commercial makers purposely target viewers under 17 and put the commercials on TV stations or channels at times when they know those programs are viewed.