Neopets
Immersive advertising is when a company’s name integrates with products directly into the entertainment content on the site. Neopets uses this in so many ways.
First off, you have a neopet. You can dress it in clothes that you buy at a mall, with names much like real stores out there. There are games that are literally named things like, “McDonald Marathon” and such. You can get a free breakfast of Lucky Charms or Cocopuffs to feed your neopet. There are ads left and right, influencing the small minds of youngsters.
You can feed your neopet, dress it up, it can become ill, it can earn money and so on. Neopets is basically a whole other community, with the access at your fingertips. There’s even a movie theater where you can view a trailer for the latest Disney movie. Though, a speaker for Neopets claimed that less than one percent of the site has advertisment and that the users have a choice to click on them or not.
My opinion on immersive advertising: It’s poisoning the minds of children to go to certain stores or eat at ceratin restraunts. It may not be as affective on teenagers because they’re not so easily manipulated by silly internet advertisments. But for younger children, it can be so easy because they haven’t exactly formed their opinions on anything yet.
